Brand & Branding: The Importance of Brand In Business

Brand & Branding: The Importance of Brand In Business

A brand is a name, term, design, symbol or any other feature that identifies one organisation good or service as distinct from those of other organisation’s. Brands are used in various business, marketing, and advertising for recognition purpose. A brand is seen as one of a organisation’s most valuable assets. It represents the face of the organisation, the recognizable logo,…